COLUMBIA, SC (November 18, 2009) – The Law Offices of Robert Dodson, P.A., has launched a new Web Site at RobertDodsonLaw.com. The new site was designed in collaboration with Burke Communications of Charlotte, N.C., a full-service advertising agency experienced in branding and Internet marketing.

The site, which replaces the firm's old domain at rdodsonlaw.com, was designed with search engine optimization standards, including behavior-based keywords, to improve its rankings in leading Internet search engines. Other features will allow the firm to better gauge the site's return on investment by tracking and optimizing leads from the site and recording communications that originate on the site.

"With our new Web site, we wanted to both provide an important source of information for our current and prospective clients, and maximize the site's value to our business by implementing the latest SEO and design standards. I think that the new site offers the best of both worlds and hope that our clients find it as valuable as we have," said Robert Dodson, founding attorney.